Buy What’syourpurpose?
You’re ready to define your brand using a clear, structured, step-by-step process.
What’syourpurpose? is available in two tailored versions.
Both follow the same proven framework – the difference is in the examples, language, and context, so you can work through it in a way that feels relevant to your organisation.
Buy for Business
For start-ups, SMEs, and commercial organisations
Includes:
- business-focused examples and scenarios
- language tailored to commercial decision-making
- guidance designed for founder-led and growing organisations
Buy for Business
Buy for Not-for-Profit
For charities and mission-led organisations
Includes:
- not-for-profit-focused examples and scenarios
- language aligned with values-driven organisations
- guidance designed for charities and NFP teams
Buy for Not-for-Profit
What happens next?
Once you’ve chosen the right version:
- you’ll get instant access to the toolkit
- you’ll work through a clear, structured programme at your own pace
- you’ll finish with a complete, usable brand definition you can build on
No consultants. No jargon. No guesswork.
Not sure which version you need?
Choose the one that best matches your organisation – the framework and process remain the same.