About Us

Housebrands Toolkits is a subsidiary of Housebrands, a brand and communication agency working with clients both in the UK and internationally. Run by highly experienced professionals, we believe that as your primary asset, your brand needs to work hard for you.

We have significant experience of working with clients across a variety of sectors, including FMCG, finance, IT, manufacturing, retail, leisure, tourism, country brand strategy, agriculture, charities, care homes, education and professional associations.

We take a pragmatic and open approach, which is why we have produced this toolkit. We believe every organisation should have the opportunity to enhance its brand, making it the best it can be.

If you would like further advice on anything in the toolkit or connected with your brand, do get in touch as we would love to hear from you. Our people have skills in brand development, research, design, creative implementation and copywriting.

For more information on our consultancy services, please visit www.housebrands.co.uk.

Why we created ‘What’s your purpose?’​

We love what we do and the opportunity it brings to work with diverse groups of people – helping them put power into their brands. Having worked with organisations big and small, new and established from all around the world, we know that getting your brand definition right is the first step to success. It just makes life easier, simpler and saves you money. We believe that every organisation should start with a well thought through brand definition.

But there’s the rub. Brand consultants cost money.​

A few years ago we worked with a medium-sized not-for-profit, helping them to reinvigorate their brand. Their ambition was far bigger than their budget and it got us thinking. How could we make the whole brand development programme affordable to everyone, not just those with the deepest pockets?

We want every brand to be the best it can possibly be, so we thought hard about how we could share our expertise and experience with many more organisations at an affordable price.

We wriggled away at the problem and ultimately our toolkit ‘What’s your purpose?’ was born. It does what it says on the tin – it allows everyone to create their own unique brand definition effectively for themselves, eliminating the need to pay expensive consultants.

You get the results you need and save money – what’s not to like?

About the authors

Fenella McCarthy

Fenella has some 25+ years’ experience in the brand and communications industry.

She has led projects for clients in a wide range of different sectors both in the UK and internationally, including not-for-profit, fmcg, finance, manufacturing, cooperatives, agriculture and farming, education, leisure, tourism and country place brand strategy.

Fenella is a founding partner of brand and communications agency Housebrands, has an MA in Politics, Philosophy and Economics from Worcester College, Oxford and is a Full Member of the Market Research Society.

Fenella has successfully delivered brand projects for clients including Isle of Man, the Dominican Republic, Unilever, NatWest, Barclays, Birds Eye, Nespresso, Nestle and Mars.

Chris Bennett

Chris has 25+ years of top-level, creative / strategic brand communications experience for start-ups, SMEs and blue chips.

From starting his career as a ‘fast-moving-consumer-goods’ brand packaging designer, today his design and strategic skills have embraced a wide range of industries and disciplines both in the UK and internationally, including business-to-business, internal communications, change management programmes, corporate identity, place brands, finance and manufacturing.

Chris is a founding partner of brand and communications agency Housebrands, has a BA Hons in Graphic Design and is a member of the Chartered Institute of Designers.

Chris has successfully delivered projects for a diverse client base including: American Express, Lamprey Energy (US), London & Partners, Marks & Spencer, Sainsbury’s, Serco and Standard Bank.

Which Toolkit would you like to purchase?