What will the toolkit deliver?

Put simply the toolkit will deliver a clearly defined brand definition unique to your organisation. This is important as it is this definition that will act as the blue-print for all your communication and activity, enabling you to build a coherent and motivating brand reputation more quickly. Ultimately it will save you precious resource, both time and money. It will help your brand be stronger, more effective and sustainable.

A clear brand definition will bring:

• a clearly differentiated positioning from your broad competitive set
• a consistent voice across all your communications
• articulation of your unique brand narrative and motivating key messages

Which will help you:

• achieve focus and clarity
• attract donors and other supporters
• motivate and increase loyalty amongst staff and volunteers
• secure awards, grants and other funding from over-subscribed bodies