Mission
How are you going to realise your Vision?
Look at your completed Worksheet (which will have your input from Step 3) and review what you wrote – does this best capture your Mission?
To remind you here are the guidance notes about writing your Mission:
After your Vision, address your Mission, tackling it in the same way. This should be a bit easier as you will have your Vision to guide you. Vision and Mission are connected – your Mission is to realise your brand Vision. So, what does the Vision you have selected mean for your company? How are you going to fulfil your Vision? This is your Mission.
Look closely at your Vision and write down how your company is going to achieve it. As with the Vision get the idea right first before you try and craft it.
Once you are satisfied you are in the right territory, try and make it as short as possible (under fifteen words).
The strongest brands all start with clarity — regardless of size.
The strongest brands all start with clarity — regardless of size.
